Sustained personal development and knowledge building is a key element supporting the professional reputation and qualification of all professional marketers. The CIM Jersey Branch is proud to offer members the opportunity to attend two CDP Events that are to be run in Jersey in the coming months.
These events will be an ideal opportunity for Chartered Marketers and industry professionals to gain insight from CIM tutors with both events offering CPD certification to attendees (1.5hrs per event).
Where and When?
Event 1 – April 18, 2012 Jean Sutton Market Research or Customer Insight?
Event 2 – June 28, 2012 Tony Rowe Making Marketing More Accountable.
The events will be run at Totem Private Members Club in Halkett Place, registration will be from 5.45 and the CPD presentation will commence at 6.15.
All delegates will be provided with a complementary drink on arrival.
Extended details of the two events are as follows:
April 18, 2012 Tutor: Jean Sutton
Does your organisation need market research or should it focus on customer insight?
Jean Sutton MA Econ. has worked in market research since graduating in economics from Trinity College Dublin. Having worked in roles both client-side and for agencies, she has run her own B2B agency for over 20 years. Research studies are typically an evaluation of business potential, client satisfaction, diversification or new product development and recommendations regarding marketing strategy in both public and private sectors mainly in B2B and professional services as well as some consumer markets.
Master Class Profile:
Drawing insight from market information requires a deep understanding of customers attitudes and consumer behaviour. It is not enough to collect market information – the added value lies in using appropriate tools to develop insight which can become the basis of competitive advantage. Customer Insight is key to successful NPD, market positioning, market development and competitive strategy. By understanding the type of information needed, how it can be collected and how then to use it, the organisation can develop a customer focused marketing strategy.
CDP Duration: 1.5 Hours Venue: Jersey
June 28, 2012 Tutor: Tony Rowe
Making Marketing More Accountable.
Tony Rowe is a Marketing and Information Technology consultant, educator and trainer with over 25 years experience helping organisations improve the efficiency and effectiveness of their marketing. Tony’s prime interests are in marketing accountability (metrics & ROI, including client/customer satisfaction and willingness to recommend/Net Promoter Score®) and the use of information technology in marketing (CRM, digital marketing etc.).
Master Class Profile:
Marketers are in the spotlight like never before, with CEOs and CFOs demanding more accountability. In the absence of such accountability, it is no wonder that the marketing budget is the first to get cut when ‘the going gets tough’!As numbers represent the language of business, marketers need to adopt a more quantitative approach to the development and implementation of marketing plans and associated activities. They need to be able to explain, justify and where appropriate, support with numbers, their plans and their progress.
CPD Duration: 1.5 Hours Venue: Jersey.
To register for these events, please click here.