Introductory Certificate in Marketing

The Introductory Certificate in Marketing is for all those who want to find out more about marketing – whether you’re in a job that involves marketing or not. It answers the question: What is marketing? But it also aims to develop knowledge and skills for people who are working to support others in basic marketing tasks.

Professional Certificate in Marketing

The Professional Certificate in Marketing gives you the practical skills and knowledge to devise and execute marketing activities and gain marketing credibility. It also aims to provide a practical insight into the principles and application of marketing at a tactical level.

The syllabus has been updated recently to reflect the changing issues and practices within marketing and to reflect employers’ views of marketing in today’s business environment. The Qualification is ideal for junior marketers, those working in marketing support roles (like personal assistants); or if marketing plays some part in your current job description.

Professional Diploma in Marketing

This qualification is ideal for marketers who are concerned with managing the marketing process at an operational level, as well as those who are looking to build on the knowledge gained at Professional Certificate level with a future marketing management role in mind. The content of the course has been put together following consultation with employers to ensure that they gain relevant competencies for various stages of their marketing career.

The focus moves from the theoretical aspects of marketing towards the many skills needed to manage the function itself – including elements ranging from channel management to communications, along with specialist areas like new product development.

Chartered Postgraduate Diploma in Marketing

The Chartered Postgraduate Diploma In Marketing is a challenging, high-level two stage marketing qualification that demonstrates specialist professional knowledge across many areas and a route to Chartered Marketer status.

The qualification aims to enable marketers to champion the customer experience and exert a strong influence on the organisation to adopt a customer orientation, contribute along with other directors and senior managers to its competitive strategy, align the organisation’s activities to the customer, and manage the organisation’s marketing activities.

Qualification Providers (Channel Islands)

To find out more information on study opportunities please contact one of the listed training agencies:

Professional Academy
4th Floor
Janus House
26-50 St. Andrews Street
Tel: +44 (0)844 800 5256
Tel: +44 (0)844 800 5247

Classes take place at:
St Paul’s Centre
Dumaresq Street, St Helier

For marketing short courses:

Channel Islands Training & Development
Tel:01534 737701

GTA University Centre (Jersey and Guernsey providers)


CIM Chartered Postgraduate Diploma in Marketing – Sept 2012
CIM Professional Diploma in Marketing – Dec 2012
CIM Professional Cert in Marketing – Sept 2012

Good luck and every success in whichever study route you choose or qualifications you study for.


Professional Marketing Standards