The first event entitled; ‘Supercharge your video strategy’, will be taking place on 22 September in Jersey.

Online video is one of the fastest growing marketing channels and one of the islands leading video production experts, Phil Bouchard of 3C International will be discussing how to get the most out of your video strategy.

Talking of the event Mr. Bouchard said, “quite often businesses do not establish a clear video strategy, they simply measure video views as a basis for success.  This does not drive new business or long-term brand value. At this event I will explore how to go about planning video, setting meaningful metrics and most importantly how video can drive new business”.

The chairman of the CIM Channel Islands Branch Steve Cartwright added “we are delighted to be able to run these marketing genius events this autumn to support local businesses and marketers, in order to keep our members up-to-date with current marketing techniques and trends. In this very competitive market place whether you are a sole trader or multi-national organisation, successfully marketing your business is key to success.”

Steve went on to say; “the second event in October will be looking at international marketing and we are delighted that speakers from HSBC will be talking about their global digital marketing campaigns that have won two CIM International Marketing awards. With the power of online communications, international markets are now just a click away no matter how small your business. This session will provide a fascinating insight in to how a major brand has driven new international business from digital channels, HSBC will be joined by Locate Jersey, who will show how the States of Jersey are promoting Jersey in overseas markets such as South Africa and China.”

Chartered Marketers and CIM members can claim CPD hours for attending.

For more information about the first event in the series and to get your tickets, please click here.

Former JEP journalist of 28 years, Harry McRandle and BBC Radio Jersey presenter Kevin Pamplin will be offering their valuable insights into the most effective ways to communicate with the Island’s media.

If you are responsible for promoting your business and want to maximise your chances of getting your news published, this is a must event to attend.

Tickets are priced at £40.00 and can be purchased through Eventbrite. What’s more, this is a CPD accredited event, so your attendance can be added to your annual record.

With just a few places remaining, we encourage you to reserve your place now.

Steve Cartwright, Chairman of the Channel Islands CIM Branch:

“Working collaboratively with the Jersey Opera House, it became clear that we needed to be able to provide seated hospitality opportunities for our guests. We are delighted that The Royal Yacht Hotel has been able to help us achieve this within the recently refurbished Drift; an equally elegant venue that will allow us to bring to life the Luminosity theme and cater perfectly for both the Awards Ceremony and exclusive After Party. It is hugely important to us that we provide an awards event that meets the needs of the Channel Islands marketing community and we are committed to do all we can to achieve this.

Taking place on Friday 20 March 2015, the pan-Channel Islands Awards will remain a black-tie awards ceremony hosted by ITV news and sport presenter Murray Dron with a Champagne Reception and delicious food served throughout the evening.

Our theme in 2015 is ‘Luminosity’ which captures the energy radiating within our profession. The 2015 CIM Awards will recognise and celebrate the achievements of 27 finalists from both Guernsey and Jersey. We look forward to welcoming you soon.

On behalf of the Channel Islands CIM Branch, and our very supportive sponsors, I would like to thank the team at Jersey Opera House for their continued support, helping to ensure that the 2015 CIM Awards is a success and meeting your needs as guests.”

Jasmine Hendry, Jersey Opera House Theatre Director, added:

“We continue to work with CIM Jersey to ensure that their 2015 Awards ceremony is a success and meets with their customers’ requirements, and in particular to continue to provide the ticket booking services.”

A limited number of tickets remain available through the Jersey Opera House box office on 01534 511115 or online at www.jerseyoperahouse.co.uk.

The change in venue has also allowed us to make a reduction to ticket prices to £55 per person with refunds being made to those who have already booked. Block-booking discounts are also available. Guests are reminded to bring their tickets with them to gain entrance on the night.

Book Your Tickets Now! £70 per person; including Champagne on arrival, a non-seated dining experience over three courses and a unique awards night not to be missed. Block booking discounts are available by calling the box office on (01534) 511115. Online booking is simple, quick and easy to use at jerseyoperahouse.co.uk.

Dress Code: Black Tie

The Board is now seeking to recruit the new key position of Head of Marketing. This senior management role, reporting directly to the Chief Executive, will be responsible for developing and implementing a marketing strategy which will deliver against agreed goals, working in partnership with Jersey’s tourism industry and government departments on all aspects of the development and promotion of the Island as a destination.

Responsible for developing Visit Jersey’s brand, tailored to target market segments and differentiated from competitor offers and developing a communication strategy, including campaigns and promotions, that achieve incremental growth in target market visitor numbers and spend.

Skills and attributes required:

• a successful track record in strategic marketing, supported by a recognised qualification.

• a solid knowledge of competitor offers and differentiators, and evidence of the capability to develop and position Jersey’s brand within this competitor environment.

• evidence of awareness of the opportunities arising from the current and future digital environment, and of the capability to leverage these for the benefit of Visit Jersey.

Applicants will demonstrate extensive experience of marketing and promotion, will be able to champion tourism and be a strategic thinker who understands the public/private sector partnership marketing and digital potential. While tourism and/or closely related sector experience would be useful applicants must be able to demonstrate a strong track record of maximising investment in marketing spend and be able to motivate a team to deliver consistently highly. They will have the presence and stature to be ambassadors for Jersey as a destination and inspire the world to visit, explore and fall in love with Jersey and have the resilience to operate in a high profile public interest organisation during a period of change.

Most importantly they will be creative, resourceful and savvy in maximising the reach and effectiveness of the marketing budget and have a passion for tourism and for Jersey’s offer to visitors. Great communication skills with the ability to relate at all levels will be essential as will the ability to build and maintain mutually beneficial, productive relationships in the public and private sectors.

Applicants should contact Bob Hassell personally and in the strictest confidence to discuss the role further:

E bob.hassell@hassellblampied.com

Hassell Blampied Associates,

Anley House, Anley Street,

St Helier, Jersey, JE2 3QE T 01534 750100 www.hassellblampied.com

In a new format for the inaugural pan-Channel Islands Awards, the black tie ceremony will take place at the Jersey Opera House on 20 March 2015. With a theme of ‘Luminosity’, the event will feature an ‘Oscars’ style awards ceremony, followed by a non-seated, deconstructed dining experience with a difference, and an after-party with guest DJ.

Entries for the Awards are currently open through the online entry portal at www.entercimawards.com, and will close at midnight on Friday 20 February 2015. There is no cost to entering and the format for submitting entries has been made easier than ever to enter, with entrants being asked to submit concise statistical information to reinforce their achievements and why their campaign was so successful.

Winners will be selected by a high calibre panel of judges, including Bronagh Hunt, Global Marketing Manager for Sailor Jerry; Sarah Pinch, President of the Chartered Institute of Public Relations (CIPR); and Suzanne Cole, Director of Best of Wales and a Senior Lecturer in Marketing. There are ten award categories including the new ‘Marketing Team of the Year’ Award and the overall ‘Marketing Excellence’ Award, which for the first time ever the audience will be able to vote for on the night.

Steve Cartwright, Chairman of the Channel Islands CIM Branch, said:

“With a new venue and a new format, this year’s CIM Awards will showcase and celebrate the very best marketing and communications campaigns from all sectors right across Jersey and Guernsey. There are a huge number of bright thinkers and creative practitioners working across the marketing and communications professions in the Channel Islands, and our theme of ‘Luminosity’ aims to capture that energy.

“The Awards ceremony on 20 March promises to be a really enjoyable, unique event and those wanting to experience a theatrical awards ceremony like no other should book their tickets as soon as possible. I would also encourage all individuals and teams who have a campaign they are proud of to enter in good time before the closing date of 20 February.”

Sponsors and partners of the 2015 Channel Islands Marketing Awards are The Beach Communication, Delta Production Services, PBS Media, the Jersey Evening Post and Guernsey Press, CIPR Channel Islands, Gallery Magazine, and Switch Digital.

Tickets for the 2015 Channel Islands Marketing Awards are on sale now and cost £70 per person, to include Champagne on arrival and dining ‘with a difference’. Please book online at www.jerseyoperahouse.co.uk or Discounted tickets are available for block bookings through the Jersey Opera House box office on (01534) 511115.

The Awards event, which will take place on 20 March 2015 in Jersey, will include ten award categories including ‘Best Brand Campaign’, ‘Best Use of PR’, ‘Marketing Team of the Year’, ‘Student Marketer of the Year’, and the much sought after ‘Overall Marketing Excellence Award’.

At the same time, the CIM has also announced a high calibre line-up for its panel of judges, which includes Bronagh Hunt, Global Marketing Manager for Sailor Jerry; Sarah Pinch, President of the Chartered Institute of Public Relations (CIPR); and Suzanne Cole, Director of Best of Wales and a Senior Lecturer in Marketing.

Earlier this month, the CIM announced that this year for the first time it would be welcoming entries from all Channel Islands-based marketers and organisations, with a view to celebrating excellence in marketing across all Channel Islands industries at both an organisational and individual level.

Steve Cartwright, Chairman of the Channel Islands CIM Branch, said:

“Our approach this year has been to make the Awards as accessible as possible for marketing professionals in Guernsey and Jersey, which is why we’ve rolled out a new, much more streamlined online entry submission facility through our website. We hope this new, easy to use entry process will encourage marketers, business developers and communications specialists across the marketing community to show the high quality of their work and get the acknowledgement they deserve as we recognise marketing excellence, creativity and innovation across the Islands.

“I am also delighted that, in the inaugural year of our new-look Channel Islands Marketing Awards, we have been able to assemble a panel of judges of such a high calibre and with such a broad range of marketing and communications experience between them. Of course, we are very grateful to our sponsors and partners, without whose support the Awards simply wouldn’t be possible. These include The Beach Communication, Delta Production Services, PBS Media, Jersey Evening Post and Guernsey Press, CIPR Channel Islands, Gallery Magazine, and a special thank you for our new entry portal to Switch Digital.”

We are looking for a skilled and experienced Marketing and Business Development Executive who would like a varied role supporting EY

-Collecting and collating customer data and analysis

-Maintenance of Les Ormes four Company websites and content

-Devising and implementing social media strategies

-Controlling and distributing all company published information

-Controlling and maintaining Ad word campaigns

-Recording and reporting of marketing costs

-Helping to implement CRM strategies.

-Aiding with day to day sales and show rounds.

-Covering other roles within the sales and marketing office when required

-Helping to Devise and implement an email marketing campaign strategy

-Helping to Devise and implementing tradition marketing campaigns

Qualifications and experience

The ideal candidate would hold a marketing degree or appropriate qualification like the CIM Diploma in Professional

Marketing, a major or experience in digital and new media marketing would be an advantage. Experience would be a benefit but not essential as this is an entry level marketing position, providing the candidate had an appropriate marketing qualification. Candidates should be familiar with Microsoft Office products in particular Excel spreadsheets.

A basic understanding of XML based applications and HTML programming would be a benefit.

CV’s to Mike Graham, General Manager at Les Ormes Mont La Brune, Channel Islands JE3 8FL, Jersey